Shashikant Koticha
Shashikant Koticha
Founder & Managing Trustee

Man of wisdom, determination, dedication.

Chairman & Managing Director - Jayshree Vyapar Ltd, Jayshree Finvest Ltd.

Founder President - Rajkot Shareholders' Association

Author - “Enlightened Retirement”

Member - Gujarat Ecology Commission, National Stock Exchange- and Bombay Stock Exchange.

Presented trophy by Mrs. Jaya Bachchan for 51 times donation of blood

Honored for BEST NGO by Gujarat Government in 2006.

Travelled extensively through India & abroad.  

Attended World Fairs in 1986 (Canada), 1992 Barcelona (Spain) & 2004 Osaka (Japan).

He & his younger brother Chandrakant planted the seeds of Project ‘Life’, founding the charities - Saurashtra Medical & Educational Charitable Trust in 1978 and Indian Medical Scientific Research Foundation in 1991 – to work for the less privileged sections of the society and create sustainable interventions in service to humanity.  

Chandrakant Koticha
Chandrakant Koticha
Founder & Executive Trustee
Man of vision, perception, perseverance – An innate leader.

Founder Director - Jayshree Vyapar Ltd, Jayshree Finvest Ltd.

Executive Director - Parikh Worldwide Media LLC’s, USA and Parikh Foundation for India Global Development.

A humanitarian and philanthropist, renowned across borders, crusader and creator of Project ‘Life’ as the functional hub to implement plans and objectives of Saurashtra Medical & Educational Charitable Trust & Indian Medical Scientific Research Foundation.

An untiring Globetrotter for the noble foundation of compassion and caring. 

Travelled extensively through India & abroad.

Devoted exclusively to humanitarian cause since 1978. 

Honoured by the then Chief Minister of Gujarat, Shri Narendra Modi with the 'Sherdil Award'.

Kirit Vassa
Kirit Vassa
Jt. Executive Trustee
Man with avid acumen, formidable leader, passionate philanthropist.

Founder - Goldmine Group of Companies, Ahmedabad.

A successful corporate magnet in diverse business spectrum, having in-depth domain knowledge of equity, commodity, currency and bullion markets.

Devoted to humanitarian services with dedicated focus on women empowerment and rural primary education.

Engaged in successful development & management of Women Empowerment Centres at Ahmedabad & Junagadh.

An ardent campaigner of inclusive scholastic development of rural primary students in remote villages of Gujarat.

The driving force behind 46 years’ efficacious journey of Project ‘Life’ in service to mankind.

Meetal Koticha Shah
Meetal Koticha Shah
Jt. Executive Trustee & CEO

Woman of strength & substance. Articulate leader, policy maker and strategist who leads from the front, dedicated to humane services, managing & steering Project ‘Life’ towards meaningful achievement of core objectives.

Led Project ‘Life’ to receive the state level best NGO award for exemplary services in the field of woman empowerment.  
Steered Life Blood Centre to get   NABH accreditation and the Developing Country Award 2020 from International Society of Blood Transfusion (ISBT), Amsterdam, Netherlands.   

Travelled extensively through India & abroad.

Keynote Speaker at ISBTI Annual National Conferences, TRANSCON 2022 Jammu & TRANSCON 2023 Lucknow.

Chairperson - Gujarat State Non Resident Gujarati’s Foundation Centre (NRG), Rajkot, Gujarat.

Senior Vice Chairperson - Indian Yoga Association (IYA), Gujarat Chapter.

Executive Committee Member - Indian Society of Blood Transfusion & Immunohematology (ISBTI).

Member - International Society for Blood Transfusion (ISBT); Association for the Advancement of Blood & Biotherapies (AABB); Apex Committee for Voluntary Blood Donation – ISBTI National Governing Body.

Alumni –Indian Institute of Management, Ahmedabad (IIMA).